Articles by Sharath Bhat

Sharath Bhat is a freelance advertising writer based in Bangalore. He blogs at www.indianink.in

Meet Susheel Alexander Samuel – 22 years old and in his final year of mechanical engineering. From this picture, you're probably wondering what's familiar with the hairstyle... Ghajini? No…and that’s a long story. Susheel Alexander Samuel (pic: Sharath Bhat) As a teenager, Susheel was everything parents put on their wish-list. He was diligent, thoughtful, obedient and totally responsible – even when it came to riding his bike. He would always wear a helmet, even if he was just going down the road. So do bad things really happen to good people? It was 23rd February 2005 - Susheel had just…

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Meet Prakash Michael. 56 years old, freelance graphic designer and an alumnus of the JJ School of Art. Prakash runs a graphic design studio in Bangalore and is one of the most resourceful art directors I have met or worked with. Prakash MichaelWay back, when there was no desktop publishing or Photoshop, Prakash did the layouts, assembled his artworks and somewhere down the line, nipped into his dark room to print bromides of b&w logos and images. A true one-stop shop in drawing board publishing.Over the years, the end-to-end responsibilities of freelance became a serious limiting factor. "I just didn't…

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I had always wondered what life was like on the inside, at Karunashraya. If I had gone there as a copywriter on a project, I would go around with the team, look inside the wards, talk to some of the patients and ask for a 'brief' as we normally do, before we start a project.But then, all roads led to Karunashraya when my mother drifted into a terminal stage of cancer - far too gone even for a miracle cure. I would now get an insider's perspective on Karunashraya - as a caregiver to a patient.View from the walk-ways, around…

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Life savers at SAHAI

What happens if you don’t see light at the end of the tunnel? You don’t see the tunnel; you only see darkness. You reach around only to clutch at thin air. You seek help and you only see smiling faces that don’t really listen, friendly eyes that don’t really see. You see people around you who seem to be concerned, but don’t know how deep your anguish is; and the deeper you go, the lonelier you feel. You don’t know which way to head; you don’t know if the next step forward, is forward. You’re hopelessly lost, with no hope,…

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