This article begins with understanding the new mall culture in India. It then explores from the past the bazaar culture that has always been a part of life in India. Thereafter, it turns to the world of form and design, arguing that a clearer understanding of and deliberate choice of certain designs and patterns can more suitably engage the Indian consumer, offering both social anchor and a lively consumer experience. A Mall Culture In India, as elsewhere in the developing world, malls are being constructed in small and big cities, and retail shopping is taking on a whole new direction.…
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