Articles by Manu Bhardwaj


Here's a quick anecdote about the puzzle that was the Uber business model in Bengaluru. I visited Bangalore — the city I am from — earlier this year. I’ve been used to driving my parents’ car around town while visiting; for the first time, though, the consensus opinion from friends and family was that I should Uber the entire time instead. I’m a fan of convenience, so I agreed. It was pleasant enough: the cars were new, clean and shiny; prices were cheap when paid in USD; cars were abundant. Practically all the drivers were local Kannadigas who had quit jobs in the service…

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