BYOB, say the stars

Bring Your Own Bag!! Yes, this is the message Bengaluru city will get on June 5th, World Environment Day. Meet your favourite celebrities and pickup autographed shopping bags!

A chance to get the bags autographed by Vasundhara Das, Malavika Avinash, Bhavana, Sunil Raoh and many more newsmakers and celebrities who will be there to support this initiative.

Vasundara Das, the well known singer-actor, is excited to be part of the campaign and says, “The fact that we are creating this kind of awareness against the use of plastic is a very good initiative and we as people must stop taking the use of plastic for granted”. Adds Sunil Raoh, actor and musician,"it is a novel and a necessary initiative. It is the need of the hour to do as much as possible to stop using plastic".

The campaign is initiated by Citizen Matters, and the event is organised in partnership with Prakruthi, an NGO focussing on ‘eco-centric infotainment’. M S Prasad, co-founder, Prakruthi, explains how the campaign is a way of reawakening ourselves to be more responsible towards nature. Citizen Matters co-founder Meera K says it is a good excuse for citizens to "show off an eco-friendly attitude with the funky “I love Bengaluru” cloth bags"!

It is critical to reduce the consumption of plastic bags and keep the trash off the streets!  
Citizens can contribute their mite to the cause by buying the classy, comfortable bags that can support all their shopping needs! The bags will be available at the event in Jayanagar IV block Shopping Complex.opposite Ganesh Juice Centre.  It will also be available in many retail outlets across South Bangalore.

Jayanagar MLA B N Vijaykumar also extends his support and says “it is a very good initiative where people are not just told to stop using plastic bags but they are being given an alternate option”.

Citizen Matters is a Bangalore focused and citizen oriented newsmagazine publishing two editions with 36000 copies every fortnight. It is a vibrant mix of interactive citizen reporting and ethical professional journalism, available online at

PRAKRUTHI is an NGO founded B Y Praveen D Rao and M S Prasad. They initiated the Sunday Evening Music Concerts at Band Stand, Cubbon Park.Saplings were also distributed to the musicians and music lovers during the events.

They have also been a part of the Jayanagar No Plastic Movement and led a ‘Reduce Horn’ campaign at various junctions to create an awareness about noise pollution.

For more info, call Satvik Kaushik : 9886754908

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