World Water Day to be celebrated

by February 27, 2014 Infrastructure
March 22 has been declared by the UN as World Water Day.

A press release fromWater Literacy Foundation states the following:

Summer is arriving soon and cries for water are inevitable due to lack of awareness as well as awareness translating into action among General Public.

Awareness is the first step towards change. The public is the revolutionary change maker. Towards this cause, United Nations has declared 22nd March as “World Day for Water” to spread the message of water conservation. This initiative becomes worthwhile and successful only if the general public supports the cause.  This is where organizations like ours play a game changing role.

Water Literacy Foundation (WLF) is a Citizen Sector Organization that strives to and succeeds in educating victims of water issues and transforms them into Water Warriors who can fight water scarcity. Our vision is to make India a Water Efficient Nation. To this end, we have conducted over 2500 training programs, awareness campaigns, rallies, events etc. across rural, urban and industrial India.

We would like to use the platform of World Water Day for the noble cause of spreading our water literacy message. Since its inception in 1992, we have celebrated this day in all the districts of Karnataka. This year, we would like to conduct a Cyclothon from Rajbhavan to Karnataka Small Scale Industries Association (KASSIA) on March 22 and 12+ programs in industrial areas across Bangalore and other parts of Karnataka. 

The reason for choosing industrial areas is to inspire awareness about the potential of large scale rain water harvesting. In the past 2 years, Karnataka State Pollution Control Board supported 11 such programs organized by us wherein around 250 industries participated. Out of 250, only 8 industries came forward to adopt large scale rain water harvesting (RWH). Despite such a short turn up, these industries were successful in harvesting 150 Crore Lts in 2 years and have become water self sufficient. We wish to utilize this success story to motivate other industries to adopt RWH before water scarcity intensifies.

World Water Day Cyclothon Schedule:

  1. Cycle rally from Rajbhavan to Karnataka Small Scale Industries Association (KASSIA)
  2. Governor will address the media and Flag off Cycle Rally
  3. Seminar for industrialists at KASSIA

Honorable Guests:

Chairman, Karnataka State Pollution Control Board (KSPCB)

President, Federation of Karnataka Chambers of Commerce and Industry (FKCCI)

President, Karnataka Small Scale Industries Association (KASSIA)

Dr. A N Yellappa Reddy – Prominent Environmentalist

Industrial Areas:

Whitefield, ELCIA, Bommanahalli, Jigani, Mysore Road, Peenya, Bommasandra, Yelahanka, Magadi Road, Bidadi, Mysore and Bellari

For these 13+ programs, we humbly seek your generous support.

Sections:

About News Desk

The News Desk at Citizen Matters puts out Press Releases, notifications and curated information useful to the urban reader.
Read more by News Desk

Leave a Reply

Your email address will not be published. Required fields are marked *

Similar Story

Explainer: How citizens can report potholes and shoddy roads in Chennai

by November 4, 2026 Infrastructure
At a recent webinar, experts broke down Chennai's complaint redressal system, showing citizens how to hold authorities accountable and demand safer streets.

From a car plunging into a sinkhole on Old Mahabalipuram Road to a woman who recently died of electrocution in an open pit in Anna Nagar — Chennai faces perennial infrastructure issues that endanger public safety. Between 2017 and 2021, Tamil Nadu has witnessed 2,499 pothole-related accidents, leading to the death of 532 people. The state ranks third in the country for the number of registered vehicles, according to 2026 data. As more vehicles hit the road, shoddy roads can become death traps for motorists. Every year, the Greater Chennai Corporation works towards monsoon preparedness, but potholes invariably reappear. Residents…

Continue reading

Similar Story

Beyond ghost stations and unsafe infrastructure, how can we reclaim Chennai’s MRTS?

by October 26, 2026 Infrastructure
From reading circles to art hubs, urban planners and activists share creative ways to revamp MRTS stations into safe, active public spaces.

For B Kanchana, who frequents Chennai Beach Station on the Rapid Transit System (MRTS), train travel in the morning is comfortable and safe. But the platform itself is in dire need of renovation, lacks signboards or announcements and makes her feel vulnerable, says the administrative professional. Like Kanchana, residents and daily commuters point out the severe neglect across MRTS stations. Safety concerns peaked after the recent death of 55-year-old V Vijaya, whose body was found in a disused room at Thirumayilai MRTS station in October, a stark reminder of the hazards lurking in these public spaces. In Part 1 of…

Continue reading