While COVID-19 is causing fatalities across the world, it also brought to focus our frailties when it comes to collective action problems. There were forced lockdowns across India, starting late March, that highlighted clean air gains from the lack of vehicle emissions. Social distancing measures and closure of gyms kept people indoors, which meant lack of activity would take a mental and physical toll after a while. Across the world this was a perfect opportunity to promote a clean, healthy and socially-distanced personal transport vehicle called the bicycle. The window of opportunity presented itself and some of us in Bengaluru…
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