What’s your wedding-spend? And did you think about it?

It's true that weddings are once-in-life-time celebrations. But how do we celebrate - by spending lavishly, or do we need to find another way to celebrate it meaningfully? Do we care about the side-effect it can have?

During the week that the newspapers carried reports about proposed curbs on lavish weddings, coincidentally, Jaya and Valli came to me announcing weddings of daughters in their families.

Jaya works as cleaning maid at two commercial establishments in south Bengaluru. Valli is a roadside flower seller. Both are of course, indigent, leading a hand-to-mouth existence.

Jaya’s 16-year-old grand daughter Asha used to work in a clothes shop but when her mother (Jaya’s daughter) was diagnosed as suffering from kidney failure and it was clear she would not survive for long, Jaya decided that Asha should be married off while her mother was alive. Asha’s father had abandoned the family, as soon as Asha was born. She took a hefty loan of Rs 1.5 lakhs to meet the demands of the groom’s family in the village (gold chain, watch for the groom, silk saris etc).

I chided her – but the reality is that a teenage girl is not safe in a slum while the grandmother is away at work. The groom’s family even wanted the ceremony filmed and put on CDs to be gifted to all relatives. With Asha moving to her husband’s village, her earnings are now lost to Jaya, who now wonders how she will ever repay the loans.

“Why didn’t you refuse to accept such demands, don’t they know that you work as a cleaning maid?” I asked her. In my lofty ignorance of the realities of lives around us, as it turned out. Valli had also performed, in April,  the marriage of her 15-year-old posthumous daughter who dropped out of school because she learned nothing at the government school she went to, and the teacher beat her for making mistakes. She took a loan of one lakh (which she will never be able to return – the usurious interest alone will render her destitute.

Apparently even one lakh was insufficient to meet the demands of the groom’s family who were her relatives and knew her circumstances only too well. Six weeks after the marriage the mother-in-law sent the girl back to Valli, saying that she could return to her husband only if she brings the gold chain and golden jimikki (dangling) earrings that they had specified. I had given the bride gold earrings as a gift but apparently the mother-in-law decided they were not fancy enough. The girl is now, at the age of 15, an “abandoned wife.”

This is the reality. Jaya’s and Valli’s cases will not come under the proposed “lavish weddings category” but they are very much relevant. I had discussions with both families trying to resolve the issues, and unearthed disturbing facts about current urban lifestyles.

A student of mine got married recently and said the flower arrangements for the reception alone cost Rs 1.2 lakhs. Seeing the kind of obscenely lavish spending that educated middle class families flaunt at weddings, families on the lower economic rungs succumb to the temptation to use weddings as a once-in-a-lifetime occasion to “enjoy” the kind of ‘celebration’ that the rich organize.

This is because they know that change and betterment is unlikely in their lifetime, despite political ‘promises.’ TV ads add to the hankering . Not just mothers-in-law, but even Jaya confesses that given their daily denials, a wedding is the only time they can momentarily forget their grinding poverty. Preaching “logic” or rational behavior is useless, because they are also human. Society makes marriage a compulsion, more so in the case of the poor because they have no options of careers or independence. Government schools are substandard, they teach nothing, and without education their daughters cannot hope for betterment. So marriage, even at ruinous cost, is the result.

What we need is not legal prohibitions of “lavish spending” by the upper classes but massive social change, especially among the rich. Ministers and corporate leaders celebrate marriages with invitation cards embossed in gold, with silk tassels, special pandals that block traffic for hundreds of metres, and each invitee carries home a fancy imported brocade pouch with Mars bars and a silver lamp, in lieu of the traditional haldi and coconut.

The maids who clean in the wake of these lavish weddings see the ostentation, the lakhs (sometimes crores) spent on show, and decide the only way they too can enjoy a small fraction of such ‘celebrations’ is to make demands. The reasons why  the rich spend lavishly, and the poor get into debt, are the same  – “showing off” to their relatives and the community. Does a businessman have to hire a helicopter to fly the bridal couple into the pandal? Does that guarantee happiness? Does one blame a poor groom for coveting a fancy watch costing Rs 8,000 (which is what Asha’s groom chose, though I offered to gift a perfectly good watch costing Rs 1,000) which he turned down?

Blame the sickness in our society, blame politicians for not tackling poverty and lack of education, and not settling an example by eschewing ostentation (Indira Gandhi’s wedding sari was a hand-spun khadi – but sadly there are no such examples nowadays). When a political party wins a landslide victory, they spend lakhs on 50,000 fancy laddus for their workers and Rs 5 lakhs worth of fireworks, instead of  celebrating by distributing food for the hungry hordes. Brand new carpets are laid out at Vidhana Soudha, for the  state’s MLAs, and ministers renovate their offices at great public expense, disregarding the poverty and malnourishment in the state.

Whether it is lavish weddings or profligate spending of taxpayers’ money on VIPs, the basic issue is  crass, immoral insensitivity to one’s social obligations as a citizen. Indian culture has always included poor feeding as part of rituals but we have forgotten such social traditions. Because imitating the west, in conspicuous consumption, abetted by ads, has become the norm. Except that middle class  weddings in the West do not throw money the way our nouveau rich do. The sufferers are the likes of Asha, Jaya and Valli, who sink deeper into debt, in the name of emulating the rich (either voluntarily or because of ‘demands’ by the groom’s party).

After the second world war, Japanese weddings were made strictly and voluntarily unostentatious, and those who spent on lavish ceremonies were ostracised. The rich and the urban middle class have to lead, by example, regardless of legal prohibitions, therein lies some hope of reducing the inequalities that our “GDP driven” economic policies are intensifying. Given the levels of pervasive corruption, legal restrictions will only mean the well-heeled will bribe to escape the law, while the poor will be doubly disadvantaged, watching the ostentation with longing and hankerings.

As in other areas (banning child labour, child marriage, dowry prohibition) laws will only facilitate change, but they cannot initiate social tendencies. We need massive change at the community level, which means each one of us, as a parent or parent-in-law,  son or son-in-law, taking bold steps to fight  what the economists call the ‘demonstration effect,’ and deciding that a marriage is a private affair, not an indecent show to mark the legalizing of a sexual relationship between a man and a woman. I blame the rich, who could take pride in donating lakhs to an orphanage or poor feeding, instead of flying in lacy gift pouches from Switzerland with chocolates for the invitees. As long as there is no shame in lavish spending when millions in the country go hungry and millions of children are malnourished, the law will only be observed in its breach.


  1. V Kumar says:

    While the article is written in a positive spirit, I fail to see the relevance of the issue. Inequality and unequal distribution of wealth has always existed in society. In a capitalist and mixed society, there will be the rich and the poor. The rich can afford and thereby indulge in luxury. The poor are constrained and are forced to live in a budget. It is inaccurate to point that the pomp and show of the rich influences the poor. In realty, it is the immaturity of the individual that influences this. Ironically, this immaturity is widespread in our society and impacts not only the poor but the rich also. In rich and well to do families ( most business families) women continue to play traditional home maker roles and are are denied the right to chose their life partners. They are sometimes ill treated at their in-laws house but, their own parents (despite being well off themselves) hesitate to take up the matter. It is their immaturity too. Who is to be blamed?… This is just an example, similarly, irrespective of being rich or poor, there are several ills in our society. The only way to cleanse them is to have strong role models and the ability for the respective parent/ caretaker to put their foot down and take charge of their childs destiny rather than give to someone who ill treats them.

  2. Kala Sunder says:

    The plan to impose a tax on lavish weddings has already been shot down on the specious argument that weddings are a private issue. By that yardstick the government should abolish luxury tax. What a citizen chooses to spend on a service is a private issue and why should the government label it a luxury?
    Most weddings in India are conducted according to religious rites and religious leaders could make a difference by coming out strongly against practices that are not part of a religious marriage. But will they?
    There is a ray of hope from young people with a conscience. A couple i am proud to know met as law students and insisted on a civil ceremo,ny that cost a couple of hundred rupees. They then celebrated the occasion with the orphans and needy old people in an institution the groom’s family regularly supports. The young couple served a simple festive lunch with their own hands to the orphans and elders, the immediate family and a few friends. And to make it a joyous occasion for everyone they gave new clothes to those who could not afford them.

  3. Vaidya R says:

    While the debate on excess in wedding expenditure has just started, thanks to the Govt thinking of the cap, the latest thing that’s becoming a trend is flying in a photographer to shoot pics of your honeymoon even if it is all the way in Paris. Go figure.

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Similar Story

Bardhaman town’s tourism potential: Why it must be developed

West Bengal's Bardhaman town has immense tourism potential. Its development must prioritise sustainable tourism and civic development.

Bardhaman town, renowned for its Bengali sweets like mihidana and sitabhog, is also famous for its rich tapestry of folk culture and heritage sites. The town has immense potential for tourism. But the question arises, how much of it has been explored?   This article aims to shed light on Bardhaman's historical sites, the initiatives to promote tourism while addressing the civic issues hindering its progress, and highlight the need to balance tourism with sustainable development.  Heritage sites of Bardhaman Sher Afghan’s tomb  Located beside Pir Beharam, close to Rajbati, lies the  tomb of Sher Afghan, the resting place of the last…

Similar Story

Nam Kudiyiruppu Nam Poruppu: Is the scheme doing more harm than good in Chennai?

RWA members within the community, chosen to implement the scheme in resettlement sites in Chennai, feel alienated from other residents.

In December 2021, the Tamil Nadu government introduced the Nam Kudiyiruppu Nam Poruppu scheme for residents living in low-income, government housing and resettlement sites managed by the Tamil Nadu Urban Habitat Development Board (TNUHDB). In this scheme, residents form associations to oversee the maintenance of these sites, with the intention of transferring ownership of their living spaces back to them. This move is significant, especially for the resettlement sites, considering the minimal consultation and abrupt evictions relocated families have faced during the process. What the scheme entails The scheme also aims to improve the quality of living in these sites.…