Bengaluru celebrates towel day

Towel Day is celebrated every year on 25th May as a tribute by fans of the late author Douglas Adams.

On this day, fans carry a towel with them to demonstrate their appreciation for the books and the author, as referred to in Adams’ The Hitchhiker’s Guide to the Galaxy. The commemoration was first held in 2001, two weeks after Adams’ death on 11 May 2001.

As keepers of the faith, and as believers that the solution to all the universe’s problems lies in the number 42, two young startups – Graffiti Collaborative(, an innovative brand consulting firm, and PoshVine (, an online service which provides Bangaloreans insider access to unique dining and culinary experiences – have come together to create a unique celebration of Towel Day in Namma Bengaluru. On Twitter, #dontpanic is already trending in India, and the interest about joining this movement is on the rise on all popular social networking sites.

How do you get involved?


  • Carry your towel the whole day with you, wherever you go, this Friday May 25. In the evening, from 7.30 PM onwards, walk into a handful of resto-bars and boutique restaurants including The Biere Club, Loveshack, Huckleberry, Herbs n Spice, and many more, and enjoy yourselves with a free Inter Galactic Gargle Blaster. Yes, that’s a killer cocktail.
  • At 1.30 pm, assemble at the Brigade Road McDonalds and watch the festivities for yourself (in your towel)
  • Register for the event at Towel Day Bangalore Facebook page.
  • Tweet funny anecdotes with the hashtags #dontpanic and #42, upload your pictures with your favorite towel.


  1. Vaidya R says:

    We should create more awareness for this in different languages. People visiting from rural areas would be very interested! 😀 Maybe I should go down to Krishi Bhavan and ask the hangers-on there to visit these bars and collect their free cocktails.

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Similar Story

Bardhaman town’s tourism potential: Why it must be developed

West Bengal's Bardhaman town has immense tourism potential. Its development must prioritise sustainable tourism and civic development.

Bardhaman town, renowned for its Bengali sweets like mihidana and sitabhog, is also famous for its rich tapestry of folk culture and heritage sites. The town has immense potential for tourism. But the question arises, how much of it has been explored?   This article aims to shed light on Bardhaman's historical sites, the initiatives to promote tourism while addressing the civic issues hindering its progress, and highlight the need to balance tourism with sustainable development.  Heritage sites of Bardhaman Sher Afghan’s tomb  Located beside Pir Beharam, close to Rajbati, lies the  tomb of Sher Afghan, the resting place of the last…

Similar Story

Nam Kudiyiruppu Nam Poruppu: Is the scheme doing more harm than good in Chennai?

RWA members within the community, chosen to implement the scheme in resettlement sites in Chennai, feel alienated from other residents.

In December 2021, the Tamil Nadu government introduced the Nam Kudiyiruppu Nam Poruppu scheme for residents living in low-income, government housing and resettlement sites managed by the Tamil Nadu Urban Habitat Development Board (TNUHDB). In this scheme, residents form associations to oversee the maintenance of these sites, with the intention of transferring ownership of their living spaces back to them. This move is significant, especially for the resettlement sites, considering the minimal consultation and abrupt evictions relocated families have faced during the process. What the scheme entails The scheme also aims to improve the quality of living in these sites.…