Inserts in newspapers…




Every morning when we open our newspapers, they scatter in a leaf-fall cataract…the little pamphlets that advertise all sorts of products and services.

nwsppr insrts 180311

It is much cheaper for the advertisers to pay for such insertions in the paper, rather than pay for advertisements in the paper itself, which may also be missed out by the less-attentive page-turner! But alas, I have a mental block towards these ad-pamphlets, because they usually provide services that I am not interested in, and also, the putting in of these tracts by the newspaper agent occupies time, and delays the delivery of my newspapers. And since I buy more than one newspaper, I get multiple copies of the junk.

This photo shows advertisements for two educational programs and sale of silk sarees….there could be ads for laundry, pest control, taxi services, grocery stores, and of course, fast food….!

I think it’s such a waste of paper….but obviously, they must be quite effective, or the practice would not continue


Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Similar Story

Nature Feature: A dinner invitation

"Will you walk into my parlour?" Said the spider to the fly. "I've spread a carpet of silk and diamonds! Walk in, and don't be shy! Do come along, for I grow thinner... I've LOVE to have you, ahem, for dinner!" Jokes apart, Funnel Web Spiders also called Wolf Spiders, are named because of the funnel-like web they weave...and the second name is given because they are ferocious predators. They build a flat sheet of nonsticky web with a funnel-shaped retreat to one side or occasionally in the middle, depending on the situation and species. The typical hunting mode is…

Similar Story

Theatre Review: “Credit Titles” by Bangalore Little Theatre

It was like a rare alignment of the planets: several factors come together to pull me out of my usual Ranga Shankara ambit for watching a play. I had not been to visit Bangalore International Centre, which opened a while ago in Domlur; Bangalore Little Theatre, as part of their "VP 80" festival, was staging "Credit Titles"; the play, written by Vijay Padaki, whose 80th birthday the festival marks, was based on a story by Vinod Vyasulu, an eminent economist whom I've known for a long time, as our daughters share a cose friendship dating from 1988. And last but…