Series: BBMP illegal hoardings

In Part 1 and Part 2 of this series, we looked at the conflict between the BBMP and the state government on allowing advertisement hoardings in Bengaluru. While the former is pushing for a blanket ban on commercial hoardings, the latter wants to allow hoardings. In this part, we explore whether the hoarding ban proposed by BBMP is justified. What is BBMP's revenue from ad hoardings? As per the advertisement scam unearthed by K Mathai, former BBMP Assistant Commissioner (Advertising), the BBMP had lost advertisement revenue of around Rs 2000 crore between 2005 and 2015. This was mainly because of…

In Part 1 of this series, we looked at the tussle between BBMP and state government on allowing advertisement hoardings in the city. Last year, the BBMP Council passed draft bye-laws that ban commercial hoardings. But the state government's UDD (Urban Development Department) recently framed its own Rules that allow hoardings. It's still unclear which of these laws would prevail. The High Court recently upheld the BBMP bye-laws at a PIL hearing, but the final judgement is pending in the case. And the UDD continues to insist on implementing its own Rules. In this part of the series, we look…

For a while, Bengaluru has been sporting skeletal metal frames where glossy advertisement hoardings once stood. The city had been stripped of its hoardings after the BBMP Council passed a resolution last year, banning these. The Council also passed the draft Outdoor Signage and Public Messaging Bye-laws, 2018, that would ban all commercial hoardings. But the state government wanted to allow hoardings in the city, which led to a tussle between the government and BBMP. State government's UDD (Urban Development Department) even published a separate set of laws - the BBMP Advertisement Rules, 2019 - this July 15th. These Rules…

A huge commercial advertisement hoarding towering above the Adugodi police quarters in Koramangala features in the list of unauthorised advertisement hoardings prepared by the Bruhat Bengaluru Mahanagara Palike (BBMP). Questions may naturally be raised over why this was not torn down by the BBMP when it initiated its drive against illegal advertisement hoardings in the city. But, in fact, it was. During one such drive, BBMP staff under the supervision of the Assistant Revenue Officer (ARO) of Koramangala had removed the advertisement display of the commercial hoarding in Adugodi recently. But in less than a week’s time of removing it,…

Hoarding displayed on one of the major roads of Bengaluru. Pic: Akshath G V In the first part, we explored why BBMP is not making any money from illegal hoardings. Next part of the series tried to explore why the unauthorised hoardings are not removed. This part will examine the efforts being made to set the system right. A few attempts were made in the past to modify the existing policies related to advertisement. Strangely, every attempt so far has gone futile and reformation moves just did not take off. While implementation of the existing policy is a different aspect,…

Click to view the reports: Mathai’s 5th report on BBMP Advertisement issues Mathai’s 6th report on BBMP Advertisement issues Mathai’s 7th report on BBMP Advertisement issues Mathai’s 8th report on BBMP Advertisement issues

Click to view reports. Mathai’s 1st report on BBMP Advertisement issues Mathai’s 2nd report on BBMP Advertisement issues Mathai’s 3rd report on BBMP Advertisement issues Mathai’s 4th report on BBMP Advertisement issues

In the first part of the series, we explained why the BBMP is not making any money from advertising. This part will explain the nexus between officials and enforcement contractors, how contractors make money in advertisement removal and the flawed enforcement contract system. Illegal advertisement and hoarding removal is a web where the nexus between advertisers, officials and enforcement contractors raises its ugly head. What’s the role of enforcement contractors in advertisement? Enforcement contractors are entrusted with the responsibility of removing illegal hoardings. A contractor with integrity, which is a rare breed to find in an area where the monthly…

A huge illegal hoarding near Ejipura Signal. Pic: Shree D N This huge IPL hoarding looms above the building next to Ejipura Signal. It’s not one hoarding - they are in plenty. There are no visible license tags or numbers on the hoarding. One such hoarding in a premium location like this costs about Rs 2 lakhs per month to advertise. As we capture it on our mobile, a person sitting in the shop below stands up, alarmed. He asks, “why are you taking the photo?” He sits back satisfied upon hearing from us that the IPL imagery on the…