I was alright with the tokenism of International Women's day. A few political statements, some well intentioned but ill-thought out schemes announced to mark the day - that I could live with. But today's women's day celebrations bother me. In its hundredth year, it has become the biggest gimmick of consumerism. Every single business out there gets set to woo women. ‘Celebrate your womanhood' hoardings scream, mailboxes and phones are flooded with every kind of offer. Beauty salons, cosmetic companies, clothing companies, shoes, lingerie shops, restaurants and even hospitals have offers. What's wrong you say? All these celebrations are targeted…
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