Few can resist the temptation of taste bud-tickling instant noodles, refreshing fruity drinks, cold beverages, health drinks, bhujiyas, soy sticks, or cereals and confectionery products like biscuits and chocolates. A critical question, however, is whether they are even aware that all these pre-packaged items form a part of the harmful junk food brigade known as ultra-processed foods, or UPF, which are known to be associated with non-communicable diseases. What is more, these are often presented as healthy food options using misleading advertisements, as a recent report points out. The report titled The Junk Push: Rising Ultra-processed Food Consumption in India…
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