In spite of the new rules introduced by Bruhat Bangalore Mahanagara Palike (BBMP) to address the issue of Municipal Solid Waste (MSW), Bangalore continues to be plagued by the problem of uncollected waste in the neighbourhoods. The rules instruct the citizens to segregate waste, but they do not deal with the burgeoning quantities of solid waste generated. More rich you are, more waste you produce! A research carried out by the United Nations Environmental Programme (UNEP) in the field of behavioural economics has shown that the per capita generation of MSW is directly proportional to affluence and consumption patterns of…
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