Articles by Binita Parikh

The economic slump from the lockdown threw many businesses into a tizz. But a few enterprising women in Ahmedabad decided to convert the lemons life threw at them into not just lemonade, but also profit from it.   “For me it was a golden opportunity,” said Beenoo Mukhi, Corporate Trainer, Founder of Eternal Quest, a company that specializes in sales and corporate training. “Lockdown meant meetings and sales were happening online. There was a felt need for trainers like me. Moreover, sitting in Ahmedabad, I could train people anywhere. The good thing was internet connectivity and infrastructure for online training was…

“Everything is changing with visual entertainment moving to laptop to cellphone,” says Mayank Shekhar, renowned film critic and columnist. “What used to be a collective experience has become an individual feel, that we earlier associated with books. More in-depth viewing is also happening, like the six-part Suitable Boy series which got a lot of viewership.” The move to web series on OTT platforms has been forced on movie makers as traditional movies and movie watching in theatres being virtually extinct for now. Web series are creating a more involved experience with deeper characterisation and more exploration and experimentation. “Theatres will…

 “The concept of a second home, especially within a radius of 20 to 40 kms from the city has really picked up post-COVID,” said Monil Parikh, Real Estate Expert, Parikh Infracon Pvt Ltd and former chair of Young Indians--Confederation of India Industries (CII). “People realise that an isolated, self-sufficient farm house where they can go and relax and their families can stay safe is a good investment. The demand for such homes, from areas around Shilaj to Racharda, has increased by around 40 per cent.”  Of course, not everyone can afford this, but Ahmedabad has plenty of people with the resources…

For the first time, the demand for cycles in Ahmedabad has overtaken supply. One of the happy fallouts from the civil mess that COVID-19 has caused. Ahmedabad is now reporting over 100% hike in average sales, with most new models being pre-booked. “All kinds of bikes from pleasure to professional, including mountain, hybrid and kids bikes have seen a huge spike in demand,” said Aditya Sharma, an administrator with the Decathlon Cycling community. “For the first time, people have to wait for the model or colour of the bike they want.”  “We are out of stock of many models,” added…

Well known artist Vrindavan Solanki has been able to sell his work online Art, rarely looked at as a necessary economic activity, too is facing uncertain, unsettling and challenging conditions in these pandemic times. Unfortunately, it comes at a time when art had been growing in Ahmedabad in recent years, as a business and investment. Now, as with all other activity, the lockdown has brought to a standstill the world and livelihood of both performing and visual artists. As Gujarat battles to contain the virus, with any kind of normalcy still a long time away, “everything arty will take longer…

The  strains of music from the neighbour's house can be heard, the flavour of baking from another wafts in, while another neighbour calls to ask if I wanted bread as he has decided to brave the odds and venture out to get some. Had there not been a lockdown, street traffic would have blocked the music, my neighbour would not be baking, and getting groceries would not have been akin to an adventure trip. Ambavadi area, where I stay, is considered one of Ahmedabad’s upmarket areas, comprised of bungalows and some of the city’s oldest housing societies. The area also…

Rapid urbanisation in India has claimed one major casualty – destruction of existing green cover in cities to make way for development and other projects. But with the growing realisation that a good quality of life means not just conserving, but also adding to the city’s green cover, and citizens pushing for the same, urban authorities in Ahmedabad, as in some other cities, are experimenting with ways of creating small green areas in an ever-expanding concrete urban landscape. One method, much touted of late, is that of Miyawaki forests. Developed by Japanese botanist and plant ecologist Akira Miyawaki, and named…

“In this humid weather, the ride is really comfortable,” said Harivardan Thakkar, a regular commuter on Ahmedabad’s new Bus Rapid Transit System (BRTS), about the new electric buses introduced into the system from August 29. “Let us see how many such buses and new routes get operational as promised.” Commuters like Thakkar are understandably cautious with their reactions as a number of promises given when the BRTS was launched in 2009 are yet to be fulfilled. BRTS was introduced with the promise of being a substitute for private vehicles and ensuring last mile connectivity for passengers. Last mile connectivity is…

For the first time ever, the largest of the flamingo species, the Greater flamingos, one of the most widely recognized waders in the world, were spotted in the newly developed Sabarmati river front in Ahmedabad, much to the delight of citizens, especially the birders’ community. “I was delighted when I spotted a huge flock of about 50 flamingos when I went for a walk on the riverfront,” said hobbyist wildlife photographer Vicky Chauhan, a chartered accountant residing just 200 metres from the riverfront. “While we have seen flamingos in areas near Ahmedabad in the Fatewadi area, this was the first…