How often do we concern ourselves with electricity issues? Well, a social media listening exercise reveals that there is a buzz around electricity topics in Chennai when consumers are faced with either interruptions in power supply or unusually high electricity bill. In the last one month, citizens in Chennai took to social media about 1,634 times to write about their concerns around power cuts and an inflated electricity bill from the TNEB! Nearly 70% of the users posted about how their EB bills shocked them. 63.2K users shared and interacted with posts about inflated electricity bills. Source: Author’s analysis via…
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