Articles by Ambi Parameswaran

Why should students come to a campus? Instead, can the campus go to a student, wherever they may be? That was the question that triggered the Long Distance Programme (LDP) pioneered by Prof Ranjan Das, a strategy management guru at IIM Calcutta. LDPs are management education programmes where participants log in from remote locations to listen to lectures by the professors of IIMC. Prof Ranjan Das strongly believed that the existing form of MBA education is keeping out a very large segment of Indian society. By partnering with delivery providers like Hughes and NIIT, Prof Das created a unique learning…

My duties as the Adjunct Professor of Marketing at SPJIMR calls for me to teach a full course to second-year students. And my course was set to start in early April 2020. I had a class of 60 students and 16 sessions to teach. Within a few days of the lockdown, students were asked to return to their home towns. The faculty were put through several sessions on ‘how to teach remotely’. Interestingly, Harvard Business School ran a whole series of webinars on how to teach using Zoom. My course started as scheduled in early April. The first few sessions…

“Bad for shop assistants, good for shoppers. That is the obvious inference from the upheaval in retailing that is leaving shopping malls and high streets…” says The Economist (March 13, 2021). The article goes on to admit that it may be an over-simplification of the crisis in retailing and how consumers will continue to crave for human attention and help when they shop. The bigger question, however, is ‘will retail-linked jobs disappear totally’? Or will they become more complex and nuanced? When the Indian economy opened up in the late 1990s and car brands started flooding the market, one of…

There was this interesting little advertisement in the Times of India that offered training in the use of spreadsheets which caught my attention for several reasons. As a young product manager in a pharmaceutical company, I had access to a fair amount of data. But I had to do a lot of the data analysis using calculators and large sheets of paper with columns and rows, making my own version of spreadsheets. The year was 1983. IBM had launched their revolutionary new PC in August 1981 and a few had found their way to India. Remember, in the mid 80s…

“Where are you marketing guys going for your annual junket this year,” asked my colleague in finance. “It is not a ‘junket’. It is our annual conference,” I replied defiantly. “Okay, but tell me where? Goa? Kovalam? You even went to Kashmir right?”, the questioner continued. “We met our budget for two years running, so we are going to Kathmandu,” I proudly replied.  But my friend from finance would not let go. “You marketing guys are lucky, you travel all the time,” he went on.  “Yes we travel around 10 days a month, by air, by train, by bus,” I…

Business Standard newspaper conducts a B-school Summer Project Competition every year, sponsored by Crompton Greaves. B-schools from around the country are invited to send what they consider their ‘best summer internship project report’. As readers know, most two-year MBA programmes have a compulsory 6-8 week industry internship. This often carries a full credit or two, so students and faculty take it very seriously. Business Standard gets around 150 reports [one per school] from  B-schools spread all over India. These are reviewed by a knowledge partner and 15 of these are then selected and sent to a jury panel for review.…

“I hire people in spite of an MBA, not because of one”. That is Elon Musk participating in an online conference organized by Wall Street Journal. Adding insult to injury, Musk blamed the present condition of American corporates on “too many MBAs running companies”. Musk’s comments have stirred the MBA pot all over again. The debate around the relevance of today’s MBA education has been growing ever since the Lehman Brothers collapse and the collateral damage to the financial services industry globally. The MBAs were blamed for a lot of the dodgy products the hedge fund industry had been feasting on…

There was a time when you could build a long. successful career by focusing on one narrow domain in which you were an expert. For example, you could start in accounts, move up to finance, then to the board and may be the MD’s suite. That changed some decades back when managements began to realise that an ‘I’-shaped knowledge base was not enough in a changing world. Companies started rotating people from finance to manufacturing to marketing before considering a person suitable for the corner office or the ‘C’ suite. In line with this, business schools created the ‘T’ shaped learning…

The concept of a ‘gap year’ is unheard of in India. I remember a friend who had joined IIT Madras with me, taking a gap year when we hit the last semester. He took six years to graduate but unlike many of us, he stayed true to his chosen discipline of Mechanical Engineering. That was in college. What about a ‘gap year’ at work, in your career? Most HR executives while interviewing candidates do not look kindly on a gap in the resume. This is generally viewed as being unemployed after being sacked from the previous job. But COVID-19 has,…

As a person who has attended probably a few thousand short and long meetings, I can vouch for the fact that you cannot run a company without meetings. And even if a lot of employees feel they are a waste of time, the alternative to having meetings is the ‘command, control, dictate’ system of working. Where all decisions get taken by a few people who then dictate their decisions to the rest of the organization. Without meetings, what we call the modern day organization will collapse. But researchers have been trying to figure out ways to make meetings more productive.…